Generally, every person has an opinion of how thier own life is like, and what they feel they actually behave like or what they feel thier strengths are and aren\’t as well as what they feel thier way of life is governed by. The truth is, sometimes they are very wrong, but they\’re still entitled to thier opinion. A lot of people say they are disciplined and yet can\’t do without postponing a thing at least once…but yet, it\’s thier opinion.
The major problem is, when we try to sell products, or persuade people, we do that on the basis of our opinion of ourselves, and eventually fall off the track of persuasion as in most cases, we are uniquely different, and on the cases we win, we probably found people like us.
The key is to understand the idea of marketing and persuasion is engrafted in one sentence I heard from Seth Godin, which is, \”PEOPLE LIKE US DO THINGS LIKE US\”
The idea is to know and understand how people live and make decisions and persuasion will be a byproduct. When you come from the inherent opinions they have of themselves, you lose down that protective guard on thier hearts and give them a run for whatever you say. This, in itself, is an art that only the elite choose to learn.